Maison Lumière

Legal

Privacy Policy

Last updated: July 25, 2026

1. Overview

This Privacy Policy explains how Maison Lumière LLC ("Maison Lumière", "we", "us") collects, uses, and shares information when you visit our website or order through our Champagne delivery service. By using the site you agree to the practices described here.

2. Information we collect

• Order details — name, delivery address, ZIP code, phone number, email, and the items you purchase.
• Age verification — confirmation that you are 21 or older, including ID checks performed at delivery. We do not retain images of your ID.
• Payment information — processed by a third-party payment processor; we receive only confirmation and the last digits of the card.
• Device and usage data — IP address, browser type, pages viewed, and interactions, collected via cookies and similar technologies.
• Communications — messages to our concierge and your newsletter subscription email.

3. How we use information

• To process orders, verify age, coordinate couriers, and deliver your bottles.
• To send order confirmations, delivery updates, and — if subscribed — our cellar newsletter (you can unsubscribe at any time).
• To improve the site, prevent fraud, and comply with alcohol-sale regulations.
• To measure advertising and site performance.

4. Cookies, analytics, and advertising pixels

We use cookies and similar technologies to remember your preferences (such as age-gate confirmation, stored locally in your browser), analyze traffic, and measure advertising. The site currently includes an advertising analytics sensor provided by Mgid, which may collect device and usage data to measure ad performance. You can limit cookies through your browser settings; some features may not function without them.

5. Sharing with third parties

• Licensed retail partners — who fulfill alcohol sales in your state and require order and age-eligibility details.
• Couriers and shipping carriers — who receive delivery details to complete your order.
• Payment processors — who handle card transactions on our behalf.
• Analytics and advertising partners (such as Mgid) — who receive device and usage data as described above.
• Legal authorities — where required by law, including alcohol-regulatory compliance.

We do not sell your personal information for money.

6. Data retention

We retain order records for as long as required by tax and alcohol-sale regulations, and account or subscription data until you ask us to delete it. Usage data is retained in aggregate form.

7. Your rights

Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal information, and to opt out of marketing or targeted advertising. To exercise any of these rights, contact us using the details below; we will respond within the timeframe required by applicable law.

8. Security

We use reasonable administrative and technical safeguards — encryption in transit, access controls, and payment tokenization — to protect your information. No method of transmission is completely secure, and we cannot guarantee absolute security.

9. Under 21

The site and Service are not directed to anyone under 21, and we do not knowingly collect information from anyone under 21. If you believe a minor has provided us information, contact us and we will delete it.

10. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date above reflects the current version; material changes will be announced on the site.

11. Contact

Privacy questions and requests may be directed to: